Who we are & What we do
OUR SERVICES
Visual Identity
Visual Identity does more than a logo or mark. A visual identity is a thoughtful system of design assets that give voice to your story and deepens engagement with your audience.
Kona & Birch specializes in the strategic design of visual identities for small businesses, non-profits and hospitality industries.
All of our clients can expect a cohesive visual aesthetic that is reflective of their story, memorable and timeless. Our visual identity systems include primary and secondary logomarks, typography, color palette, graphic style, supportive assets, and photography art direction.
FAQs
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Every project has a distinct timeline, however, robust brand identities with numerous deliverables can take between 4 - 8 months.
As a small design studio, we’re intentionally selective on which projects to take on in order to focus our resources to deliver the best results.
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Since projects and clients come in all shapes and sizes, there’s no one-size-fits-all solution to pricing. As such, we build proposal based on your project requirements and needs. We recommend getting in touch to preliminary discussion to scope your project so we can create a custom proposal to your requirements.
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Yes, in addition to visual identity creation, we also offer brand extension and brand refresh as part of our design services.
Website Design & Development
Our website design and development process is tailored to creating an online experience that is distinctive, functional, and on-brand. Work begins by establishing a cohesive content strategy and web architecture. With a solid strategy in place, we design a customized website experience anchored in best practices.
Kona & Birch is a member of Squarespace Circle, a designation reserved for trusted experts on the Squarespace platform. When you choose to work with us on your custom Squarespace site, you’ll walk away with a site that is distinct to you. We include unlimited technical support for one week after launch and a 20% discount on your first year of Squarespace.
FAQs
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Per the Squarespace team:
“Squarespace Circle is a program designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build beautiful websites for themselves and their clients.”
As a Squarespace Circle member, I get access to exclusive content, support, discounts, and more, which ultimately benefit my clients.
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There are five main reasons why I exclusively design on Squarespace.
01. User-friendly interface.
02. Built-in security + SEO.
03. All-in-one web platform.
04. Highly customizable web designs.
05. Affordable for any budget.
Custom Letterpress
In a fast paced digital world, we think it’s important to take the time to slow down and focus on the craft of being ‘hands-on’ handmade. Letterpress printing is the epitome of this principle. It is a time honored form of printing where the plate with a relief design is pressed into the paper, leaving an impression in the paper. Each piece of paper is hand fed individually into the press and printed one color at a time.
Our studio has an enduring love for paper and ink and our operating presses are cumulatively over 350 years old.
FAQs
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Yes, we do! Please visit our Letterpress Page for general pricing and process.
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At this time, we are not accepting visitors in our studio. However, we’re happy to schedule a video meeting to discuss your project. Get in touch!
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Yes, we can work with your design! Go to FAQs on our Letterpress page to see file requirements and design considerations when submitting your design.
Our Process
Whether it is a visual identity, website design or custom letterpress, our studio follows a multi-phase approach to projects.
PHASE 01 | Insight!
In this phase we deepen our understanding you, your needs and competitive landscape. The purpose of this phase is to immerse ourselves in the mindsets and motivations of your potential audience and gather valuable insights that can be carried out through the exploration of the visual identity.
PHASE 02 | Visual Exploration
Now that we know what’s special about you, the artistry begins. In this phase, we create the visual and verbal elements that define your brand. We’ll present you with three concepts for your logo, colors, and fonts, and we’ll illustrate the potential of the brand through 1 or 2 conceptual examples that visualize how the elements can be used on future communications.
PHASE 03 | Visual Refinement
Based on your feedback, we will further explore one concept and refine it. With your input, we’ll create a slate of design mockups that demonstrate the visual identity system in in tailored applications.
PHASE 04| Activation
& Production
In this phase, your visual identity system is ready for its debut! To ensure consistency (and ease) in application, we will issue a logo identity guidelines as well as prepare final art / layout files formatted for your intended purpose (print/digital).