Big Heart Hospitality

Big Heart Hospitality is a Boston based restaurant group owned by Chef Tiffani Faison. Widely celebrated for its welcoming, fun and transformative dining experiences, Big Heart Hospitality’s passion for bold flavors and exceptional hospitality are exemplified by its incredible roster of restaurants: the award-winning barbecue joint Sweet Cheeks Q, the charming and irreverent ‘adult’ snack bar Fool’s Errand, Dive Bar, a seafood & raw bar bringing together the best of southern Gulf traditions and coastal New England favorites, Tenderoni’s, a 70’s and 80’s inspired pizza and grinder shop, and Bubble Bath, a Champagne focused wine bar.

For the visual identity, we leaned heavily into their name and explored the meaning about what it means to have a “Big Heart” in hospitality. Themes of enduring love , layers of service and what it means to call Boston home. Red and its varying tones became the central palette which was bookended with black and white giving the visual identity a modern, urban edge. For graphical direction, we sought inspiration from posters of the women’s suffrage movement which are characterized by its bold typography and unapologetic use of scale to create dynamic tension.