Legal Seafoods

The brand Legal Sea Foods was born in 1950 with the Berkowitz family opening of a fish market in the Inman Square neighborhood of Cambridge, Massachusetts. At that time there was also a related family business adjacent to the market, a grocery store, known as Legal Cash Market, where customers were given “Legal Stamps” (forerunners of S&H green stamps) with their purchases. It’s here that the “Legal” name became synonymous with quality and freshness.

Client
PPX Hospitality

Deliverables
Visual Identity Implementation
Menu Suite Design

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