Dive Bar

Dive Bar, a seafood and raw bar bringing together the best of southern Gulf traditions and coastal New England favorites. A “Mason-Dixon water fight” best sums up Tiffani Faison’s irreverent raw bar menu. The award-winning chef takes her Boston roots and draws on her time spent living and cooking in New Orleans as she pits North and South Atlantic classics against one another.

For the visual identity, we took inspiration from the menu and creating a playful, whimsical direction for the visual identity. Colors reminiscent of the underwater ocean provided a backdrop to the resident sea creatures of Dive Bar. Adding to the visual charm is a typography palette characterized with hand-hammered and pointed pen feel.