Smith & Wollensky

Smith & Wollensky’s story began in New York City in 1977 — a raucous destination for what has become an all-American classic. Founder Allan Stillman, along with an eclectic group of locals and newcomers seeking the American Dream, built the foundations of service and hospitality that have become the cornerstone of its identity.

Today, Smith & Wollensky is a collection of iconic steakhouses in select American cities and global destinations. Built on a rich heritage of characters and stories, Smith & Wollensky embody a timeless confidence that stands proud and honors their traditions of its past.

Client
PPX Hospitality

Deliverables
Visual Identity Extension
Menu Suite Design
Marketing Collateral

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Strega Italiano